Lifecycle Marketing Manager

Arlington, VA, United States of America

Category: Marketing & Communications
Job ID: R_107135
Job Type: Regular

Job Description:

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we’ve tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it’s supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we’re not just here to move money— we’re here to move our global customers forward.

We’re looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that’s you and you’re ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role:

As the Lifecycle Marketing Manager supporting Remitly Global Card, you'll grow engagement and retention strategies across our customers. You will be both strategic and hands-on, requiring someone who can operate with autonomy, partner with product and engineering teams, and build programs that create measurable impact. You'll report to the Senior Manager, Lifecycle Marketing in our Seattle office and embody our hybrid working model, collaborating with teams in one of our offices 3-days/week.

You Will:

Build lifecycle strategy across Remitly Global Card and consumer financial products, with a focus on customer engagement and retention.
Design and launch experiments across email, push notifications, and in-app messaging— defining P0+ data requirements, hypotheses, building campaigns in MoEngage/Braze (or equivalent), and analyzing performance to create a feedback/implementation loop.
Partner with product and engineering teams to shape user journeys, improve onboarding flows, and deliver scalable lifecycle programs that integrate into the product experience.
Collaborate with growth, analytics, product marketing, creative and design teams to align lifecycle campaigns with broader go-to-market and product strategies.

You Have:

5–7 years of experience in lifecycle or growth marketing.
Proficient in MoEngage/Braze (or equivalent multi-channel engagement platforms); comfortable orchestrating multi-step, multi-channel customer journeys.
3+ years of experience with data-driven decision-making: designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.
Experienced collaborating with product and engineering teams to integrate lifecycle marketing into primary product experiences.
Comfortable flexing between strategy, project management, and execution: from roadmap planning to writing test plans, building and QA-ing campaigns, and analyzing outcomes.
Curious and energized by solving complex lifecycle challenges in new businesses.
Created scalable processes and thrived constantly optimizing ways of working using Ai and partnership strategies.

Compensation Details. The starting base salary range for this position is typically $128,000 -$150,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

Our Benefits:

Flexible paid time off
Health, dental, and vision + 401k plan with company matching
Paid parental, medical, military and family care leave
Mental Health & Family Forming Benefits
Employee Stock Purchase Plan (ESPP)
Continuing education

Our Connected Work Culture: Driving Innovation, Together

At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster.

Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Description:

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we’ve tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it’s supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we’re not just here to move money— we’re here to move our global customers forward.

We’re looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that’s you and you’re ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role:

As the Lifecycle Marketing Manager supporting Remitly Global Card, you'll grow engagement and retention strategies across our customers. You will be both strategic and hands-on, requiring someone who can operate with autonomy, partner with product and engineering teams, and build programs that create measurable impact. You'll report to the Senior Manager, Lifecycle Marketing in our Seattle office and embody our hybrid working model, collaborating with teams in one of our offices 3-days/week.

You Will:

Build lifecycle strategy across Remitly Global Card and consumer financial products, with a focus on customer engagement and retention.
Design and launch experiments across email, push notifications, and in-app messaging— defining P0+ data requirements, hypotheses, building campaigns in MoEngage/Braze (or equivalent), and analyzing performance to create a feedback/implementation loop.
Partner with product and engineering teams to shape user journeys, improve onboarding flows, and deliver scalable lifecycle programs that integrate into the product experience.
Collaborate with growth, analytics, product marketing, creative and design teams to align lifecycle campaigns with broader go-to-market and product strategies.

You Have:

5–7 years of experience in lifecycle or growth marketing.
Proficient in MoEngage/Braze (or equivalent multi-channel engagement platforms); comfortable orchestrating multi-step, multi-channel customer journeys.
3+ years of experience with data-driven decision-making: designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.
Experienced collaborating with product and engineering teams to integrate lifecycle marketing into primary product experiences.
Comfortable flexing between strategy, project management, and execution: from roadmap planning to writing test plans, building and QA-ing campaigns, and analyzing outcomes.
Curious and energized by solving complex lifecycle challenges in new businesses.
Created scalable processes and thrived constantly optimizing ways of working using Ai and partnership strategies.

Compensation Details. The starting base salary range for this position is typically $128,000 -$150,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

Our Benefits:

Flexible paid time off
Health, dental, and vision + 401k plan with company matching
Paid parental, medical, military and family care leave
Mental Health & Family Forming Benefits
Employee Stock Purchase Plan (ESPP)
Continuing education

Our Connected Work Culture: Driving Innovation, Together

At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster.

Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

What our Remitlians say

Evelyne Kuo

Program Manager - Technical

On the Security & Privacy team, I reimagine what’s possible by going beyond traditional compliance to create a culture where security is part of everyone’s day-to-day — through programs like our champion network, engaging training sessions, and company-wide awareness events that make security approachable and empowering.”

What our Remitlians say

Amara Agbo

Software Development Engineer II

To me, reimagining what’s possible means constantly learning new technologies and applying cutting-edge solutions to build localized systems that scale across currencies, countries, and regulations. The challenges we solve at Remitly don’t just strengthen our platform — they expand financial access for millions of people worldwide. That’s what makes the work both exciting and impactful.”

What our Remitlians say

Rosa Castellon Herrera

Senior Team Manager - QA

Stand for excellence means to me always raising the bar, pushing through discomfort, to deliver our best to our teams and customers every time. We come together as a team to share ideas to develop a rubric that helps us deliver impactful results.”

What our Remitlians say

A photo of a Remitly employee, smiling and looking at the camera.

Stephanie Cameron

Senior Product Manager

On the product team at Remitly, I’m trusted to make decisions that drive real impact—not just for my team, but for the business and our customers. I’m encouraged to take ownership of problems even when they’re outside my immediate scope, to speak up, and to bring the right people together to solve them. Lately, that’s meant working on real-time FX and funding tools that support our treasury team in lowering transaction costs—so we can pass those savings on to our customers. That trust and cross-team collaboration make it easy to stay focused on what really matters in the long run.”

What our Remitlians say

Nadav Yekutiel

Senior Manager - Analytics

At Remitly, diving deep has meant pushing past easy answers to truly understand what our customers need. I’ve seen our analytics teams uncover insights that weren’t obvious at first glance — like identifying hidden friction points in the customer journey that, once solved, improved both experience and trust. This commitment to going beyond the surface makes our recommendations stronger, and it’s a big part of how we deliver meaningful impact across the business.”